About Life is Good

We are the Good Vibe Tribe. Life is Good a brand and a positive force for good founded 25 years ago by two brothers, Bert and John Jacobs, who still work with us every day. They formed a privately-held company based on the foundational belief that optimism is a pragmatic strategy for living a happy and fulfilling life.

Learn more about our story here: The Life is Good Story

Today, Life is Good is best known for our positive messages, thought-provoking artwork and casual apparel for men, women, and kids. A minimum of 10% of the company’s annual net profit is gifted to The Life is Good Playmakers, who annually help over 1 million children overcome poverty, violence, and severe medical challenges.

Learn more about our social mission here: Life is Good Playmakers

We are on a Mission: To Spread the Power of Optimism

We have Superpowers: The “Life is Good Superpowers” are the company’s 10 core values: Openness, Courage, Simplicity, Humor, Gratitude, Fun, Compassion, Creativity, Authenticity, and Love. Each one is most effectively activated from a foundation of optimism. When used in concert, their unique sum total is the best humanity has to offer.

We have a Vision for a better world: A global community of people choosing rational optimism to positively impact their lives and the lives of others.

Curious about our culture? Our people will tell you: https://content.lifeisgood.com/talent/ Don't miss the short videos on the right for a peek into our workplaces.

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