Creative Director, Marketing

Boston, Massachusetts, United States · Marketing/Creative

Description

Once in a career, you get a chance to make this kind of impact.

Fortune favors the bold.

Read carefully and, if this sounds like you, please apply and include your portfolio. Highlight your graphic design, copy and leadership skills. Please note, this is a "player/coach" role. You will be personally using your considerable graphic design skills for approximately 50% of the time.


This is a hands-on, multi-level role that includes strategy, creative exploration and execution of all creative asset deliverables. You’ll set the creative direction for brand, campaign and seasonal assets, then roll up your sleeves with the team and execute the plans. You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar and work process. You will work closely with the VP of Marketing as you lead and manage the internal creative team. You’ll ensure the brand has a consistent look and feel as it is expressed across multiple platforms and channels.

You personally review and provide input on every key asset and piece of content we consider.

The work you and your team delivers includes: capturing and interpreting the essence of the brand, maintaining and updating brand presentations and our style guide, developing conceptual options (visual and copy) for all marketing campaigns, oversight of lifestyle, model and product photography, and execution of emails, web assets, direct mail, POS collateral, sales catalogs and social media assets.

Your Objective

You deliver outstanding creative expressions of the Life is Good brand for all channels, creating meaningful, emotional connections for our current and future customers.


Your Job

Essential Duties and Responsibilities

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

Requirements

Your Experience and Qualifications:

Your Personal Attributes

Benefits

We're located in the innovative Fort Point neighborhood. You'll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with matching funds, Vacation, 10 paid holidays, Personal Time, Good Vibes Time and Family Time. We have furry friends in the office. Allergy alert!

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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